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Subtitle goes here. Keep it concise and relevant to the content.
Text allows readers to easily copy, paste, and share key information from your email. Flattened images make this impossible. Text scales perfectly on all devices, while images might require zooming or awkward formatting on smaller
screen.
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Subtitle goes here. Keep it concise and relevant to the content.
A text-heavy email with a clear message establishes trust and legitimacy. An image-heavy email can appear impersonal or even spammy. Here's a tip: Click on your image and select the "i" to add an alt text to your image. This makes your email even more accessible.
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| Clear and actionable Calls-to-Action (CTAs) written in text are more likely to be seen and acted upon compared to text embedded within an image. If you have a CTA, such as a button link, make sure it links the correct landing page/action.
URLs that are not linked within the email can cause added steps for users and significantly decrease engagement. For example: typing out the full url but forgetting to link it. Link all your CTAs and this eliminates the need
for scanning which provides a more seamless user experience. The button above is a great way example of a call-to-action. Linking your text is another way to have a linked call-to-action. You can also link all your images to a page with more information (recommended). |
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While QR codes have their place in the marketing world, they can be a less-than-ideal choice for driving engagement within eblasts. Majority of eblasts are read on mobile devices and a QR code can make it difficult to
be scanned. If a reader is indeed reading your email on a desktop, a QR code adds an extra step of scanning the code compared to just clicking a link.
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Click on the image and select the 2 arrows to replace the image in its place. Don't forget to add an the alternative text! Alt Text is a hidden description for images you see on websites and emails. It's
like a secret message that helps people understand the image, especially the images don't load or someone uses a screen reader. In short, alt text makes things more accessible and user-friendly for everyone!
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Images in multi-column design blocks are much more uniform when they are the same size. In the example below, both placeholder-images are 800x800 pixels.
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As long as the images are the same width and height, they appear cleaner and more aesthetically uniform. When images aren't the same size, the email can feel messy and disorienting.
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| Make sure you are crafting concise eblasts. Attention spans are short: People are bombarded with emails, so getting straight to the point is key. A shorter email is more likely to be opened, read, and acted
upon. Focus on what matters: By keeping it tight, you ensure your main message shines. No fluff means no getting lost in the weeds. Mobile-friendly: Most emails are opened on phones these
days. Condensed content displays well on smaller screens and avoids the need for scrolling. Faster loading times: Shorter emails with optimized images load quicker, improving the user experience.
No one likes waiting for an email to download. Increased engagement: People appreciate clear and concise communication. A well-crafted, brief eblast is more likely to prompt clicks and conversions. By
keeping your eblast short and sweet, you'll grab attention, deliver your message effectively, and ultimately get better results from your email marketing efforts. |
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